UAA$5.76
$5.73
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Performance
Key Stats
AI UAA Summary
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Powered by LiveAIOverall Analysis
HoldUnder Armour shows mixed signals. While there are some fundamental strengths and positive technical indicators in the longer term, short-term challenges and a generally cautious analyst outlook suggest a 'Hold' rating. Investors should monitor upcoming earnings and strategic execution.
Thematic
Under Armour operates in the sports apparel and footwear market, which is influenced by consumer lifestyle trends, athleisure, and brand loyalty. While the company has a recognized brand, it faces intense competition and shifting consumer preferences.
Fundamental
Under Armour's fundamentals present a mixed picture. While gross margins have shown improvement, revenue has declined, and the company is currently unprofitable on a TTM basis. The balance sheet shows manageable debt, but operating cash flow has been negative.
Technical
Under Armour's stock is showing mixed short-term technical signals. While it has experienced recent price increases and is trading above some key moving averages, it is also approaching resistance levels and shows some overbought indicators on shorter timeframes.
| Factor | Score |
|---|---|
| Athleisure Trend | 70 |
| Brand Perception & Competition | 60 |
| Direct-to-Consumer (DTC) Strategy | 65 |
| Product Innovation & Footwear | 40 |
| North American Market | 35 |
| Factor | Score |
|---|---|
| Valuation | 55 |
| Profitability | 20 |
| Growth | 30 |
| Balance Sheet Health | 60 |
| Cash Flow | 25 |
| Gross Margin Improvement | 75 |
| Factor | Score |
|---|---|
| Trend Analysis | 70 |
| Momentum | 50 |
| Moving Averages | 60 |
| Support & Resistance | 65 |
| Volume Confirmation | 70 |
AI Investing Checklist
Powered by LiveAIBullish Points (6)
Attractive Valuation Metrics
The stock's Price-to-Sales (P/S) ratio of 0.8 and Price-to-Earnings (P/E) ratio of 29.3 (TTM) suggest potential undervaluation relative to its revenue and earnings, especially when considering its market capitalization of $3.05 billion.
Positive Short-Term Performance
The stock has shown positive performance over the last 1 month (+10.0%) and 5 days (+5.59%), indicating recent upward momentum.
Bearish Points (6)
Negative Year-to-Date and 6-Month Performance
The stock's performance year-to-date (-9.01%) and over the last 6 months (-12.47%) indicates a negative trend, despite recent short-term gains.
Net Loss in Latest Quarter and Negative EPS
The company reported a net loss of -$67.46 million in Q1 2025 and a negative EPS (TTM) of -0.47, indicating current profitability challenges.
Calendar
August 2025
8
Next Earnings Date
H: $0.05
A: $0.03
L: $0.01
H: 1.14B
A: 1.13B
L: 1.12B
Profile
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Seasonals
Price Target
7.53 USD
The 39 analysts offering 1 year price forecasts for UAA have a max estimate of 14.50 and a min estimate of 4.00.