HOG$25.28
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Performance
Key Stats
AI HOG Summary
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Powered by LiveAIOverall Analysis
HoldThe company shows solid fundamentals with reasonable valuation and strong free cash flow, but its declining share price performance and mixed technical signals suggest caution. Suitable for income investors with a moderate risk tolerance.
Thematic
Harley-Davidson benefits from a strong brand legacy and growing electric motorcycle segment (LiveWire), aligning with shifting consumer trends towards electrification, but faces challenges from regulatory pressures and competitive innovation.
Fundamental
The company maintains solid profitability and free cash flow generation with a reasonable valuation. Debt levels are elevated but manageable given cash flow, supporting a stable financial position.
Technical
Technical indicators reflect a mixed picture with recent underperformance and oscillators signaling overbought conditions in short timeframes. The trend is currently cautious with no strong directional momentum.
| Factor | Score |
|---|---|
| Electric Vehicle Transition | 70 |
| Brand Legacy & Market Presence | 85 |
| Regulatory Environment | 50 |
| Product Innovation | 60 |
| Sustainability Initiatives | 55 |
| Factor | Score |
|---|---|
| Valuation | 75 |
| Profitability | 70 |
| Growth | 65 |
| Balance Sheet Health | 60 |
| Cash Flow | 80 |
| Factor | Score |
|---|---|
| Trend Analysis | 50 |
| Momentum | 60 |
| Volume Confirmation | 45 |
| Support & Resistance | 60 |
AI Investing Checklist
Powered by LiveAIBullish Points (5)
Strong Earnings Surprises
Recent quarterly EPS reports have significantly exceeded estimates, with surprises as high as 389.25% in 2023 Q1 and consistent positive beats in subsequent quarters, indicating strong earnings momentum.
Attractive Price to Earnings Ratio
The trailing P/E ratio stands at 8.59, which is reasonable given the company’s profitability and historical performance, providing an attractive valuation entry point.
Bearish Points (5)
Negative Year-to-Date and Long-Term Performance
The stock price declined by 17.4% YTD and by over 31.6% in the last year, reflecting market challenges and weak investor sentiment.
High Debt Burden
The company carries a high debt load exceeding $7 billion with liabilities exceeding $8.7 billion, leading to elevated financial leverage risks amid fluctuating profitability.
Calendar
June 2025
2
Ex-Dividend Date
June 2025
18
Next Dividend Date
July 2025
30
Next Earnings Date
H: $1.24
A: $0.98
L: $0.66
H: 1.19B
A: 1.09B
L: 1.00B
Profile
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Seasonals
Price Target
28.92 USD
The 39 analysts offering 1 year price forecasts for HOG have a max estimate of 32.00 and a min estimate of 27.00.
Debt Level and Coverage
Financial Position Analysis
Ownership
Capital Structure
Valuation - Summary
Valuation - Ratios
Revenue to Profit Conversion
Balance Sheet
Income Statement
Cash Flow
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