WIX$132.59
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AI WIX Summary
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Powered by LiveAIOverall Analysis
BuyWix.com exhibits strong growth potential driven by its user-friendly web development platform and expanding feature set. While profitability has improved significantly, the valuation remains a consideration. Technical indicators suggest a neutral to slightly bearish short-term outlook, but the long-term trend remains positive. The company benefits from strong thematic tailwinds in digitalization and e-commerce.
Thematic
Wix is well-positioned to benefit from the ongoing global shift towards online presence and digital transformation, catering to small and medium-sized businesses (SMBs) and individual creators. Expansion into e-commerce, app development, and business management tools strengthens its thematic appeal.
Fundamental
Wix has demonstrated a significant turnaround in profitability, moving from losses to positive net income and earnings per share. Revenue growth has been consistent, and the company maintains a solid cash position, although its debt levels and current valuation require careful monitoring.
Technical
Wix's stock is currently trading below its 50-day and 200-day moving averages, indicating a recent bearish trend. While momentum indicators are mixed, they lean towards a lack of strong buying pressure, suggesting potential sideways movement or further downside in the short term.
| Factor | Score |
|---|---|
| Digital Transformation & SMB Empowerment | 95 |
| E-commerce Growth | 90 |
| Platform Expansion & Ecosystem | 80 |
| AI Integration | 85 |
| Competitive Landscape | 70 |
| Factor | Score |
|---|---|
| Valuation | 40 |
| Profitability | 70 |
| Growth | 75 |
| Balance Sheet Health | 65 |
| Cash Flow | 85 |
| Earnings Consistency | 85 |
| Factor | Score |
|---|---|
| Trend Analysis | 30 |
| Trend Analysis | 35 |
| Momentum | 50 |
| Volume Confirmation | 70 |
| Support & Resistance | 55 |
| MACD | 40 |
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Powered by LiveAIBullish Points (6)
Improved Profitability and Valuation
The Price-to-Earnings (P/E) ratio is 78.1 (TTM), which, while historically high, has seen significant improvement from a negative P/E in prior years (2022, 2021). The Price-to-Sales (P/S) ratio of 6.2 (TTM) is also improving, suggesting better efficiency in converting sales to market value.
Positive Net Income and Margin Improvement
Wix.com (WIX) has demonstrated a return to positive net income, with $138.32 million in 2024Q4 and a net margin of 7.9% for the same period. This marks a significant recovery from losses in 2021-2022. The net margin has also improved significantly from 2.1% in 2023Q4 to 10.4% in 2024Q4.
Bearish Points (6)
High Price-to-Earnings Ratio
The P/E ratio is significantly high at 78.1 (TTM) and can be as high as 353.4 on a quarterly basis (2024Q1). This suggests that investors are paying a premium for earnings, which could lead to volatility if growth expectations are not met.
Negative Total Equity
The company reports negative total equity (-$78.786 million as of 2024Q4), which indicates that liabilities exceed assets. This could be a concern for financial stability and long-term solvency.
Calendar
August 2025
6
Next Earnings Date
H: $1.94
A: $1.76
L: $1.55
H: 489.77M
A: 487.33M
L: 484.00M
Profile
Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
Seasonals
Price Target
219.71 USD
The 39 analysts offering 1 year price forecasts for WIX have a max estimate of 250.00 and a min estimate of 168.00.
Debt Level and Coverage
Financial Position Analysis
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